THE BRIEF
BBC Good Food is expanding its range of tools and services for users over the next 12 months. With this in mind, consider the following:
-
Review the current user interface of BBC Good Food and explain how you would approach expanding its design system to facilitate additional functionality.
-
Create some wireframes/scamps of how user profiles could be more effectively integrated within BBC Good Food. Explain your thinking behind these initial concepts.
-
Produce a high-fidelity design of how the visual styling of the user profile section of BBC Good Food could be enhanced and explain your process and theory around creating this.
Current User Interface
Problems:
Lack of hierarchy
Clutter Layout
Solutions:
Improve hierarchy so key elements stand out more
Create a better layout by organising with spacing
FINDING KEY ELEMENTS
Personas
User personas are used to ensure the site is focused on real user needs rather than solely on internal or organisational needs.
Scenarios
Scenarios describe the stories and context behind why a specific user or user group comes to your site.
Key elements for the site
For Users
Search
Recipe Inspirations
User Account (Saved recipes / Leave comments / Upload own recipes)
For BBC GoodFood
User sign up
Subscribe magazine
Ads
Social media share
WIREFRAME
As this is not a re-design project, wireframe was created based on current layout.
User Profile Landing Page
Makes(CTA) Call To Actions stand out on the page
STYLE GUIDES
Minor changes to avoid inconsistency for the site
FINL OUTCOME
Main elements are more obvious now to engage click.
Comparison (old-new)
